Information Markets: Messages + Marketing, Anonymity + Authentication

For many, many thousands of years, humans have almost exclusively communicated face-to-face. Some linguists estimate the beginnings of human language to have occurred somewhere around 75 thousand years ago… and if that were so then in my estimation for about the past 74 thousand years or so, we have continued to communicate with each other directly, with only a little bit of thin air to separate us. Facial expressions, intonation, and many other affects would always be part and parcel of human communications.

What is more, humans would usually exchange messages with people they knew. If someone wanted to buy something from someone else, then that someone else would only extremely rarely be a stranger. Usually, it would have been someone they knew very well.

Today, that is no longer the case. Something has changed in the past several hundred years, perhaps within the past millennium. If I were pushed to pick a particular point in time, a particular change, one particular thing, then I would say it was either the invention of the movable type printing press, or Martin Luther’s invention of German as a written language, perhaps both of those together … or at the very latest increasingly widespread literacy. Note that widespread literacy has not existed anywhere for more than about 200 years. It was not until the advent of offset printing took hold in the mid 19th Century that literacy became widespread enough to speak of anything like entire populations being literate, and even today a vast array of literacy levels continue to exist. Recognizing the golden arches as an indicator of the location of a McDonald’s is a vastly different capability than the ability to program a computer.

That said, it would be a great oversight to overlook other very significant changes that have taken place over the past 500 years. First and foremost: the scientific revolution. To some degree, this required increased literacy. Secondly, immense improvements in medicine, health care, and such, leading to expolsive growth in the global population. There are no doubt great volumes written about the repercussions of these changes – and it’s not my aim to rehash these here.

Yet one such change is indeed particularly noteworthy: the growth of markets and marketplaces. Above I suggested that for many tens of thousands of years, human natural languages developed and evolved to satisfy direct face-to-face communication. Within the past several centuries, however, we have become acquainted with and accustomed to an entirely new world – one in which an apparently „invisible hand“ guides many or even most of the exchanges that take place between humans. Whereas for innumerable millennia in the past, natural language was a matter of interpersonal communication, today language is an apparatus that we use to exchange ideas with very little knowledge of our communication partners, their level of literacy, or direct feedback from them regarding their understanding of our messaging. In the extreme case, messages are no longer actually directed at particular human recipients. Instead, they are merely logical expressions submitted to general, generic marketplaces of ideas.

In the early days of publishing, these marketplaces were by and large geographically defined – firstly because particular natural languages were limited to particular geographic locations, and secondly because high transportation costs limited trade to relatively small distances. Today, transportation costs are – by comparison – relatively insignificant. Indeed, the transportation costs of messages are now globally negligible. Today, messages are submitted to an ether which appears to transcend all space and time.

Today, our trading partners for messages are by and large unknown. For the past several decades, people everywhere have been complaining about „too much information“ (TMI). Often, they will remark that they are sending their messages „into the void“. 😐

Often, the target audience of such messages are seen as „eyes without a face“. Increasingly, though, the senders of messages are becoming more diligent about identifying and targeting particular „targeted“ audiences (and increasingly, such targeting is transitioning from „demographic“ targets to „psychographic“ targets). Yet so far, very little attention has been paid to the identity and reliability of message sources, and perhaps even less attention has been paid to the validity of the messages themselves.

To date, most of the attention being paid in this regard has been focused on rather whimsical statistics, rankings based on hogwash and recommendations based on brand names. Whether Google or Facebook, the New York Times or the Washington Post, the New England Journal of Medicine or Scientific American, these vacuous brand names need to be called into question. There needs to be an inquisition into whether brands can transmit messages of a particular nature – as valid and reliable sources of particular kinds of information. So far, the evidence leads to little more than thin ice.

Any company with enough money can quite easily pay the price to play the game of advertising: simply manipulate the suckers. Whether the suckers are morons with very limited literacy or academics with advanced college degrees, the advertising-based system of publishing is corrupt to the core.

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Rational Media as Alternative Currency

Perhaps it’s just me, but I feel as though there was a great deal of revolutionary enthusiasm for the notion of alternative currencies a decade ago (even before the financial crisis), but that there is now not even a murmur of interest in this area.

I find this quite odd – especially since there is so much talk about „big data“. How can it be that with so much data in the world, there doesn’t appear to be one iota of significance in it that is comparable to the „almighty dollar“, the bang for the buck, the global standard unit of money?

Well, in fact there is – it’s just that most people don’t know about it… at least not yet.

The reason they don’t know about it is because they are by and large illiterate. The reason they are illiterate is because their teachers hadn’t taught them anything about it. The reason their teachers didn’t teach their children well is that nobody had taught them anything about it either. The reason nobody had taught them was that nobody knew – or at least it seems like nobody thought that far to the conclusion of what would happen if the world they were building actually become the real world… the reality that is just now really coming into existence.

Last week, I wrote about one example of this: the new BLOG.

Today, I would like to widen the scope.

We could argue whether terms like „blog“ (or „app“) are real words or not. Odd as it may seem, I myself am actually quite hesitant to view natural language as something that can be defined and/or controlled by single organizations (such as WordPress or Google). Lest you think this might be some kind of secluded cyber-fantasy, you might do well to consider that thousands of organizations are doing the very same thing, including for example household brand names like Johnson&Johnson (who now own „baby“) or Amazon (who already own many names, including „book“ and „song“), and also many governments such as the City of New York (which owns „nyc“).

Note that ownership is a socially constructed concept – and as such it is quite comparable to the value of the greenback mentioned above. What is or isn’t an app – at least something like „something.app“ – will be for Google to decide, much in the same manner that money is a matter that has traditionally been regulated by governments.

I have written quite a bit about issues related to the meaning of such top-level domains and also whether they should be considered „generic“ or „proprietary“. Today, I want to emphasize (or re-emphasize) that this is basically a choice … of belonging or not belonging to a community. Just as using a monetary unit such as the US dollar is a matter of engaging with the community in the United States (and/or as using Chinese money is a matter of engaging with the community in China), so too is choosing to use „app“ or „blog“ or „book“ or „song“ a matter of engaging with the corresponding corporations and corporate governance, rules, regulations, etc. Some organizations will be more open (and „generic“), other organizations will be more closed (and „proprietary“), but in any case choosing to engage is always going to be a matter of community engagement.

In that sense, exchanging or trading in „app“ or „book is very similar to trading in euros or dollars … and in that vein, these top-level domains will function very much like trading or exchanging in alternative currencies.

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People who almost exclusively base their existence on retard media find the term unacceptable

I have found there is widespread disapproval to the term „retard media“. 😐

I find the disapproval is mostly down to people basing their identity, their social status, their character, etc. on the image of themselves presented in such media. They don’t care that the technology is retarded; or they do care – but mostly insofar as they do not wish their own name to be blemished with a term like „retarded“.

Apparently, they feel unable to liberate and/or emancipate themselves from brand names which they think are accepted by a sort of moral majority. They seem relatively unaffected by their own lacking literacy skills. They are much more concerned about how their image is affected. They do not want to promote scientific knowledge, transparency or the greater good. They want the optimized version of themselves – their „selfie“ image – to dupe people into thinking they are a celebrity, a wizard, a star or whatever.

Perhaps a concrete example will help to clarify the issue.

Alfred Nobel was the dude who started the Nobel Prize business. He also made a lot of money by selling explosives – in other words: his name is very closely associated with death, destruction, chaos, etc. So this guy comes up with a spectacular marketing gimmick: Give away prizes, and thereby cleanse his image as a result of how much people associate his name with wonderful people – the celebrated celebrities.

Mr. Nobel is long gone, but his prizes live on. I find it rather curious to consider how much money can be made from this explosive stuff, but apparently at least enough to pay for galas, ceremonies, all sorts of celebrations, let alone the prizes themselves. Then again, there are many people who will write about the whole circus, and so that is money the Nobel organization doesn’t have to spend on advertising. People who buy explosives from Nobel can rest assured that the money is going to an apparently „good cause“.

When Bob Dylan stepped onto stages a half a century ago, he would be very critical of such „Masters of War“. Today, he seems to be much more willing to accept their praise. It will be interesting to see / hear / read / whatever what this protest singer doth say about his literary past, and how he reconciles it with his more receptive present.

The point here is that „Nobel“ is simply a brand name – it is empty and meaningless… and as such it is an example of retard media par exellence. People may be able to fill it with shedloads of grandiose blather and hot air, but to a rational thinker – someone who has acquired enough literacy skills to see through the mind-numbing propaganda spiel – it remains empty and meaningless. Yet if Mr. Zimmerman is able to sell some more albums and perhaps a couple of books by graciously smiling and accepting the prize, then what would you expect a shrewd businessman to do?

He would probably do much the same thing that advocates of other retard media do: seek to profit from the promotional advertising for their own goods, products and services… and never once mention how incredibly bogus retard media truly is.

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The Whole 99% is Watching

Over the years, I have noticed a split between the type of people who pay attention to stuff that „happens“ online and those who don’t. They are not evenly split 50-50, at least not by population.

The main difference I have noticed is that those people who are less disposed to paying attention are those who feel they have something to lose – not necessarily by participating online, but rather more in general. In contrast, people who do participate online appear to act as if they have little or nothing to lose – again: whether online or in any other regard.

This is not a „clear cut“ matter – of course there are exceptions. One particularly notable exception is those people who earn their living by participating online. I guess another exception might be celebrities who feel forced to participate on the world-wide web. Yet by and large, most of these people belonging to „the 1 %“ minority do appear to prefer remaining in splendid isolation of the masses of „the 99%“.

It’s fascinating to observe an apparently related difference: The vast majority of those who refuse to participate are quite highly educated, many having advanced academic degrees. However, because they remain ignorant of online media, they usually lack literacy skills related to this sphere. So, ironically, the traditionally most literate seem to have now become the least literate.

All of this creates an image that is very reminiscent of a Marxist „Klassenkampf“ – with the online population by and large representing the popular proletariate, and the offline, more conservative crowd representing the establishment elites. At the same time, the media empires of yesteryear are increasingly becoming a refuge for the powerful but disinterested – a virtual sans soucci in glossy print and/or high resolution, wide screen formats.

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Science vs. Pseudo-Science

There is a quite popular myth which time and again gets propagated on the web – namely, that answers and solutions simply emerge from data all by themselves. This is very cute and also enticing to people who have little understanding about how science works, so there is no dearth of such novice pseudo-scientists who are willing to support the concept.

Nonetheless: It is complete hogwash.

That said, this week I posed a question to my so-called followers on a so-called social media website what they believe of the notion of „learning by doing“. It was mostly a hunch that motivated me to pose this question, but now I think I have been able to figure out some of my thinking behind it – and it seems to be somehow related to the above-mentioned concept of emergence.

Let me try to sketch out the basic of idea of my thinking at the moment.

One of the basic ideas behind so-called “scientific management” is that the basis of successful management (of tasks, projects, entire companies, etc.) is a reliance on what might be referred to as scientific facts – basically: ideas which have stood the test of time and/or “results” from scientifically designed research.

In my question, in contrast, I asked: “What if the indoctrination of such observations, facts, etc. is expensive?” I compared a “learning by doing” hypothetical example in which 10 people jumped into water, 9 learned how to swim, but one drowned with a situation in which 10 people were taught to swim by an instructor. To clarify my point, I also asked: “What if teaching 10 people to swim is more expensive than feeding 100 starving children?”

In a way, the 9 people who emerged from the water in the hypothetical example learned how to swim by not drowning are an example of something very similar to what advocates of emergence seem to be arguing for: We don’t need science, we can just “wing it” instead.

In my additional remark comparing the price of one drowned person with the cost of a hundred starving children, I wanted to underscore the way the opportunity cost of either method is by no means zero.

What is more: We actually “wing it” every day. Taken to the extreme, it should be readily obvious that the world as we experience it today has never existed before. We can assume it is similar, we can try to “control” for this or that assumed variable, but in the end it essentially boils down to Einstein’s famous remark that “God does not play dice”.

Unfortunately, I still have not found an answer to the question I posed that I am happy with.

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Social Sustainability

The concept of „sustainability“ has to do with whether or not a technology can continue to exist for years, decades and centuries to come (and/or whether or not market forces will sustain the technology or not). For example, while the oil-based economy may continue to exist for many years to come, it is not clear when and/or how it will function in one, two, three or more centuries out.

Traditionally, introductory economics textbooks used to simplify economic resources into capital and labor. At that point, energy was not even mentioned as part of the equation (E.F. Schumacher, by the way, treated oil and similar natural resources as „capital“ – he often noted that an „oil based“ economy was unsustainable because we thereby simply do little or nothing more than to destroy the capital).

I noticed several decades ago that information is, in a way, a substitute for energy: You can either do something by applying huge amounts of brute force, or you may be able to achieve the same goal by refining your technique (with the help of information) in order to use less energy. There are many examples of this over history. For example: traveling by bicycle instead of by foot (though note how the establishment of smooth road surfaces also plays a role here), or various newer (and more energy-efficient) technologies have replaced – via market forces – the incandescent light bulb.

Nonetheless: One is very hard-pressed to refer to the 20th Century as anything other than extremely energy-inefficient. On the whole, the 20th Century was, in contrast, quite energy intensive, and increasingly human-resource saving. As a result, because we have witnessed a rather enormous growth in so-called „human resources“ for several centuries now, we now have a very large supply of humans and also very little demand. What is more, advances in information technology have further exacerbated these trends, such that we now face rapidly increasing unemployment for the foreseeable future.

There is great irony in the widespread failure to recognize that more machinery is being used to do more work, and the widespread surprize that ever fewer „employment“ opportunities for humans are seen as a catastrophy (even though there has been widespread propaganda for many decades which push the idea that human labor „ought to“ be replaced by the increased employment of more and more machines).

Yet only a very foolish person would not pay attention to a wider time horizon.

There is no doubt that the consumption non-renewable resources will come to an end at some point in time – this is tautologically true (by definition), so there is no doubt whatsoever. At some point, people will realize that there is an oversupply of human resources and an undersupply of non-renewable resources (compared to the current rates of consumption). Presently, however, the high growth rates of information resources due to the introduction of vastly more efficient information technologies apparently will continue to blind the masses. While the growth of information resources inputs are to some extent a substitute for energy resources, it is quite astonishing to note how little such substitution has taken place over the past several decades.

Indeed: This last observation puzzles me greatly.

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Social Keywords

Some words – usually referred to as „synonyms“ – have essentially the same or at least very similar meanings. While I fee there is no such thing as a perfect synonym (in the sense that the words would mean exactly the same thing), many words are used quite liberally interchangeably by people who seem to not really be completely familiar with their more exact meaning.

This post is not about that.

What I want to address here is that some words seem like they could be used interchangeably – if not for the „minimal difference“ in the „social“ meaning. It appears as though these words could be applied to the same situations, except they say something different about those particular situations.

Let me present you with a couple examples of some such cases which have recently crossed my mind.

Ignore vs. Neglect: I recently wrote about the rationality of ignorance. Ignorance and neglect differ not so much in what the activity is, but rather more with respect to what are the activity’s results (in the eyes of the speaker [or author / writer]). The result of ignorance is that the subject is less well off. With neglect, the object of the verb is less well off.

Change vs. Disrupt: Change is relatively neutral or even positive. In contrast, disrupt is usually considered to be negative to at least someone (or something). If something is negative (shocking, etc.) to many, then one might consider it to be revolutionary.

Hence, many words which mean almost the same thing, differ in a „value judgement“ sort of way – and such value judgements usually rely on something like some kind of social mores, social values, etc.

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The Intention Economy

Several years ago, it became very fashionable to talk about something called the ”attention economy”. I think the analysis was valid, but one-sided. Economics is not about just one single, particular thing – it’s about the way all things in the world are related. Often, it reduces them to statistics before reaching a policy judgement. Only a simpleton would argue that the free market solves everything – I suggest that such simpletons should try out an unregulated market for deciding which side of the road to drive your vehicle: they could take the free market highway to hell, and I would continue to traverse the regulated route in splendid isolation from their chaotic crashes.

Well, so if the attention economy only gives part of the full story, then what explains the rest of it? One thing that is quite central to the economic view is the notion of supply and demand. Where does attention fit in here?

Attention is a little abstract. You can’t really measure it. It’s quite difficult to even come up with an operational definition of what might even pass as ”attention”. Broadly speaking it falls within the scope of what is more generally considered to be communication, in particular: receiving messages (and understanding them – i.e., recognizing them, in the language of pattern recognition). I am therefore inclined to interpret this as ”demand” (for information).

What about the supply side? One friend of mine who has more experience than I do in areas which might be referred to as ”supply” (of information) once explained to me how information sort of means ”bringing stuff in form” – i.e., forming the message in a way that it can be received (well), that it can be understood, etc.

Hence, we are really talking about a market for literacy: about how to create messages (i.e., supply them), and how to interpret them (i.e., how to receive them – the demand side of the equation). If I were to say ”how to encode and decode messages”, some people might think I am referring to secret messages – but in reality we encode and decode the meanings we wish to communicate pretty much all the time, without even thinking about it very much at all.

Several decades ago, Ludwig Wittgenstein formulated one of his most quoted ideas: ”Wovon man nicht sprechen kann, darüber muss man schweigen”. In my humble opinion, he was wrong – at least partially. His primary focus was the analysis of language as a set of rules – and indeed: at any particular point in time, language may very well function that way. However: Language does undergo evolution over time. Therefore, if we cannot say something we want to say at one point in time, we change language in order to be able to say it at the next point in time. Shakespeare apparently did this a lot. If we didn’t continue to do it, we wouldn’t be able to talk about speed limits and other traffic regulations, constitutional amendments, space flight or perhaps even about evolution itself.

In other words: Any thought we have, any message we wish to convey, can be formulated (this notion of the ability to convey messages clearly was actually also of central concern to Wittgenstein) – but it may take a while to change the system in order to not only assimilate the idea, but also to accommodate the ”messaging capability” (for more on ”assimilation” and ”accommodation” – two central concepts in Jean Piaget’s work – please refer to the vast literature in  his tradition [and in that vein also to Herbert Simon’s work related to systems and organizations]).

Today, we have – all of a sudden – become able to formulate messages with great ease. What previously required very large investments can today be done at a marginal cost of … very close to zero. Yet while in recent years monumental and revolutionary advances have taken place with respect to the ”external” technology required, very little seems to have changes with respect to the human capabilities required – i.e., the ”internal” technology, which I refer to as literacy.

If you take a moment to consider the historical perspective, then the reason why there is such a huge discrepancy between external and internal capabilities becomes immediately obvious: over the past five centuries, a very large industry named ”publishing” was formed around the idea that publishing messages was very costly, and therefore that great care was required in order to to publish ”fail” messages. Today, both prize-winning eloquence and also sheer stupidity can be published equally at the drop of a hat.

Now, data floods onto websites at rates that far exceed our capability to pay attention to them.

In order to separate the babble from the best, we need to reward intention.

Traditionally, intention has been an internal characteristic – something like a personal and individual motivation. Today, intention can be externalized by mapping internal intentions onto external, linguistic constructs. Using ”language technology”, your intent to buy a car or sell a car becomes blatantly obvious via your use of language strings such as ”car”, ”cars”, ”auto”, ”autos”, etc.

Before I end this post, I want to point out one very important caveat. There was another term which was coined several years ago which seems to play a crucial role in this discussion, namely the notion of ”vendor relationship management” (VRM). The idea was basically a sort of futuristic software application that was supposed to intermediate between the intentions on the part of consumers and the supportive engagement on the part of producers (and/or service providers). Yet such software is actually not abstract at all – vast numbers of people use such software on a daily basis. Just to give you two common examples, one is called “Google”, another is called “Facebook”.

By mentioning these household brand names, you might think I have wasted your time by telling you something you already knew. Yet here is the significant difference: “Google” and “Facebook” are not language – they are brand names (i.e., registered trademarks). Since a brand does not mean anything, it also doesn’t intend anything. They are as empty and meaningless as a blank page, a blank stare, as blank, empty space. They are nothing more than an empty search box with the promise of connecting you to a positive result. They offer you a free lunch, and their target audience are suckers ready to buy that, who they can use to turn a profit, who can be sold down the river to companies ready, willing and able to pay for that.

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The Victory of Machines over Humans

Have you ever seen a business website? A business website is a machine that represents the business. Today, many people – most of all young people – prefer to interact with websites versus interacting with humans. Before you leap to conclusions about what this may mean, please consider the following scenario.

Let’s say you need to buy a household appliance, and you are considering two alternative approaches: Either (1) go to an „IRL“ appliance store and talk with a human salesperson; or (2) go to a website and interact with a machine programmed by „web developers“ * (who are, in essence, also the company’s representatives). In order to make the comparison fair, let’s say that the first thing the IRL appliance store salesperson says is „please give me your address book with all of your contacts’ names and phone numbers“. How would you react? Do you consider the private contact information of family, friends and acquaintances a private matter? Do you think asking for this data is a suitable request for the appliance store salesperson to make? If you answered „No“ then I think we agree – yet this is precisely what happens in many cases in which young people prefer to use their smartphones versus interacting with another human being.

Someone who is naive and quick to jump to conclusions might argue how this is a great victory for „technology“. I, on the other hand, feel it is more like direly lacking literacy on the part of many young humans. Note that I also feel I am giving these humans the benefit of the doubt in this case, because if they were not lacking literacy skills, it would mean that they are not only lacking in social skills, but also that they are so self-centered that they apparently think so little – or indeed nothing – of handing out some of their closest friends’ private information to companies hungry to sell that information to the highest bidders in order to reap a quick and easy profit.

Perhaps there are some who might say „but I don’t want to bother other people with questions that can easily be answered by looking up text documents.“ I agree – yet that is also not the point. The point is that these illiterate people apparently lack the technical expertise (which I refer to as „literacy“) to be able to look up information without violating their own privacy – and also their personal contacts’ private information.

  • Note that „web developers“ is actually a misnomer if the developers are only responsible for the development of the company’s website – if that is in fact the case, then they ought to be called „website developers“.
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For Highly Educated, Highly Skilled, Highly Trained Experts the Curation Myth and the Employment Myth are Two Sides of the Same Coin

If someone is a highly educated, highly skilled, highly trained expert, then they do not really need other people to tell them what to do – they should be able to figure that out themselves. This is especially true in so-called „free market“ economies, where the workings of markets should match up both sides of the business / marketing equation of matching up buyers and sellers.

If you want some boss to decide what other people are supposed to do, then that is not a free market economy at work. It is authoritarianism. It is not much different if you want a curator to figure out what is good vs. what is bad. In the curation scenario, everyone is free to do as they please, then everything gets thrown on the curator’s desk, and the curator decides to throw 99% onto the garbage dump and to put 1% on display at the museum. This is also not a free market economy at work. It’s simply lazy. Nobody besides the curator needs to think about much of anything, and you can get curators fresh out of college for super cheap. This is just like hanging a plaque you found for a song on the wall behind your desk and hoping that no one will notice it doesn’t prove much of anything. The sad result in most cases is that most museums remain empty because people have better things to do than to spend time adoring stuff some museum curator happens to like best.

What would be better than either of these authoritarian systems?

Please note that what I am saying here applies to the case which occurs mostly in the First World – so-called „developed“ economies. One of the basic tenets of economic development – though it is rarely if ever mentioned – has to do with education. If a population is not educated, not skilled, trained or even literate – if the vast majority of a population simply lacks basic literacy skills – then you really do need to tell people what to do. You should not let kindergarden children exit the kindergarden right onto a multi-lane major speedway thoroughfare.

However, if we are talking about a population of college graduates and highly skilled experts – and especially: literate adults – the organizational overhead required to keep such a „developed“ economy running smoothly becomes much smaller. Why? Because people can quickly and easily find solutions to problems, answers to questions and similar task-oriented and market-clearing information with very little cost and no need for dictatorial government or authoritarian, overly hierarchical corporate power.

Ironically, though, in many developed economies today, quite authoritarian governments and hierarchical corporations are trying to force-feed their highly educated stakeholders via propaganda and advertising programs in an attempt to hypnotize very smart people into making choices based rather stupidly on so-called „big data“. The idea is that since machines cost so little to run, it might make more sense to let a machine decide how to run a kindergarden. If „irrational“ children simply run out into the street, can anyone blame the machine for their „irrational“ behavior?

Yes! Machines are technology built by humans. If humans are literate enough to understand the concept „kindergarden“, then they sort of have a social responsibility to engage with this concept. This is not a „corporate social responsibility“ in the sense of being a responsibility that only corporations need to care about. I feel quite the contrary is true: every member of a developed society needs to be held accountable for their share of that economy’s development. If someone were to say „an apple is an orange“, then there is a social responsibility for others to say „no, it isn’t“ – to help correct mistakes and improve the world we live in. If we let randomization dictate our language – which is essentially a type of social capital – then society would crumble into nothing more than a meaningless buzzword.

I would like to end this rather long essay with links to two further resources:

First, please view this great video by a great speaker (Chis Lema) on „How to Avoid Over-Shoot and Lost Profits“ … for an excellent discussion regarding some of the social responsibilities literate experts are expected to shoulder.

Second, for further discussion of what it means to be literate in a highly technologically developed society, please refer to the ongoing series of essays regarding „rational media“ I am currently publishing at remediary.

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