Monthly Archives: November 2015

Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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The Millennial Media Landscape

Today, the media landscape has two very prominent but overlooked characteristics. First, it is all about end consumers (and consumer behavior). Second, it is based on a belief in something referred to as the “network effect”. These two characteristics are … Continue reading

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Small Group Behavior + Social Media Networking

When I chat with people about their marketing strategies, they will often tell me something like “I rely on word of mouth.” It bugs me to hear that — I feel there is something insincere about it. The purpose of … Continue reading

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Literacy = Social Usability

Many people may think that literacy is an issue of yesteryear… — No! It is one of the greatest challenges many industrial societies face. Consider, for example, the situation of traumatized refugees. They have fled war-torn countries only to arrive … Continue reading

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Private Individuals, Social Groups, Publishing Publics, Publicity + Society

A friend of mine published an article about “Social Business”. I disagreed with the basic idea, but there was also one distinction he made which I consider worthwhile (see “How to Define a Social Enterprise” for more details). The point … Continue reading

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