Monthly Archives: February 2016

Owned vs. pwnd

Just a quick clarification with respect to the so-called “PESO” media model (Paid media, Earned media, Shared media, Owned media) — something which I find creates more confusion than insight — discussed at length by this panel: Today’s panel includes … Continue reading

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Chloe Thurlow agrees that so-called “social media” probably makes you stupid

In a very well written article, Chloe Thurlow asks: „Are Our Smart Devices Making Us Dumber?“… and her conclusion is (more or less): Yes. Please note that if you are currently using a corporate computer to access the internet, your … Continue reading

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Brand Identity vs. Topical Engagement: A Case Study

I have written before about the curios way many people seem to be very focused on their own personal brand identity. I believe this behavior is closely related to a person’s level of literacy – it seems as though the … Continue reading

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