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Monthly Archives: February 2016
Owned vs. pwnd
Just a quick clarification with respect to the so-called “PESO” media model (Paid media, Earned media, Shared media, Owned media) — something which I find creates more confusion than insight — discussed at length by this panel: Today’s panel includes … Continue reading
Posted in Uncategorized
Tagged Arment Dietrich, Dell, FIR, For Immediate Release, Gini Dietrich, Google, Google Analytics, googleanalytics, illiteracy, illiterate, Kami Huyse, Laura Thomas, literacy, literate, owned, owned media, pwnd, pwnd media, retard media, shared, Shel Holtz, Zoetica Media
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Chloe Thurlow agrees that so-called “social media” probably makes you stupid
In a very well written article, Chloe Thurlow asks: „Are Our Smart Devices Making Us Dumber?“… and her conclusion is (more or less): Yes. Please note that if you are currently using a corporate computer to access the internet, your … Continue reading
Posted in Uncategorized
Tagged algorithm, algorithmic, algorithms, American dream, brand, brand name, brand names, brands, disenfranchise, disenfranchised, disenfranchisement, disfranchise, domain, domain name, domain names, domains, Facebook, George Carlin, George Orwell, Google, jargon, language, link, links, Mark Zuckerberg, more equal, natural language, retard media, search, search engine, social media, trademark, trademarks, vote, votes, voting
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Brand Identity vs. Topical Engagement: A Case Study
I have written before about the curios way many people seem to be very focused on their own personal brand identity. I believe this behavior is closely related to a person’s level of literacy – it seems as though the … Continue reading
Posted in Uncategorized
Tagged brand, branding, brands, engage, engaged, engagement, engaging, identity, individual, individuality, individuals, person, personal, personal brand, personal branding, personality, search, topic, topical, topics, topoi, topos
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