Belief in Brands vs. Belief in Language

Much like retard media, social media are mass media. They do not target a specific social group or individual interest groups… they seek to influence the masses.

Let’s first take a small step back to remind ourselves how the era of mass manipulation first took hold in the so-called „developed“ world.

Many point to Edward Bernays as the founder of the „modern“ science of public relations. Yet such people seem to overlook the influence of Gustav Le Bon, author of „The Crowd: A Study of the Popular Mind“, written near the end of the 19th Century. Both Le Bon and Bernays were apparently read by leading Nazis such as Hitler and Goebbels, but it seems to have been Bernays who later kept the newfangled propaganda ball rolling under the guise of „advertising“. By the late 20th Century advertising had become a significant and formidable mainstay in the media diet of a developed citizen.

At this point, it seems good to delineate the most significant signal of advertising: its appeal to irrational logic. If this were advertising’s defining characteristic, then the diametric opposite ought to be a „rational“ sort of logic – perhaps in the tradition of Bertrand Russell and Ludwig Wittgenstein.

Personally, I see a similar delineation – between brands (brand names) and natural language. Indeed: brand names are meant to be meaningless – they are merely intended to be forms of identification. Yet during the 20th Century, there seems to have been a concerted effort in the developed world to establish brand names as lustful objects of desire, in a religious kind of capitalist fetish: A sort of belief in brand names.

According to this world view, brands should represent the wonderful world of capitalist propaganda – that its products and services were the elexir that would bring about economic development and world peace. Brands were displayed as Greek gods in temples to corporate power, success and everlasting life, permanent youth and health.

Brands became the ultimate fantasy world, far removed from reality. Propaganda and advertising were the mesmerization and hypnotization required for the appropriate goal-orientation intended for the masses: More and more corporate wealth.

Throughout the 20th Century, the efforts of the educated and literate were focused on duping the illiterate masses into believing in brands. Brands have displaced religions as „opium for the masses“. Each and every advertisement is yet another fictional story intended to manipulate and delude the illiterate crowds which swarm in mass media.

There is some overlap between social media and retard media, but it is not complete. These two forms of mass media are differently defined, yet both are oriented towards duping the illiterate masses.

Literacy is not on the agenda of most „developed“ countries – in large part because in such countries the bottom line is based on a system built on a foundation of propaganda and advertising.

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