Tag Archives: consumer

All the World’s Millions of Stages

Shakespeare maintained that all the world’s a stage – and that is perhaps a quaint world view which went over quite well with rising states of nationalistic colonialism that were so characteristic of early modern times. Pirates and armies alike … Continue reading

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Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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The Millennial Media Landscape

Today, the media landscape has two very prominent but overlooked characteristics. First, it is all about end consumers (and consumer behavior). Second, it is based on a belief in something referred to as the “network effect”. These two characteristics are … Continue reading

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Start Here

Ever since the so-called „financial crisis“ of 2008, many people have been wondering why the recovery has been so slow, lethargic or even non-existent. Of course the answer to such a huge problem is complex, but I have recently discovered … Continue reading

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