Tag Archives: engage

Network Effect vs. Community Engagement

I have been doing some reading on the so-called network effect, in particular the relatively recently fashionable topic of „two-sided markets“. I have also spoken with some of my friends who have more experience than I do in markets and … Continue reading

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All the World’s Millions of Stages

Shakespeare maintained that all the world’s a stage – and that is perhaps a quaint world view which went over quite well with rising states of nationalistic colonialism that were so characteristic of early modern times. Pirates and armies alike … Continue reading

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Brand Identity vs. Topical Engagement: A Case Study

I have written before about the curios way many people seem to be very focused on their own personal brand identity. I believe this behavior is closely related to a person’s level of literacy – it seems as though the … Continue reading

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Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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Media Concentration, Mind Share, Free Markets and Market Sharing

That’s a lot of ground to cover – so let me cut to the chase. I want to begin by picking up one topic from last week’s “Start Here” post: The bit about how Robert Reich called many Internet media … Continue reading

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