Tag Archives: marketing

Information Markets: Messages + Marketing, Anonymity + Authentication

For many, many thousands of years, humans have almost exclusively communicated face-to-face. Some linguists estimate the beginnings of human language to have occurred somewhere around 75 thousand years ago… and if that were so then in my estimation for about … Continue reading Continue reading

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People who almost exclusively base their existence on retard media find the term unacceptable

I have found there is widespread disapproval to the term „retard media“. 😐 I find the disapproval is mostly down to people basing their identity, their social status, their character, etc. on the image of themselves presented in such media. … Continue reading Continue reading

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The Intention Economy

Several years ago, it became very fashionable to talk about something called the ”attention economy”. I think the analysis was valid, but one-sided. Economics is not about just one single, particular thing – it’s about the way all things in … Continue reading

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For Highly Educated, Highly Skilled, Highly Trained Experts the Curation Myth and the Employment Myth are Two Sides of the Same Coin

If someone is a highly educated, highly skilled, highly trained expert, then they do not really need other people to tell them what to do – they should be able to figure that out themselves. This is especially true in … Continue reading

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Belief in Brands vs. Belief in Language

Much like retard media, social media are mass media. They do not target a specific social group or individual interest groups… they seek to influence the masses. Let’s first take a small step back to remind ourselves how the era … Continue reading

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Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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Small Group Behavior + Social Media Networking

When I chat with people about their marketing strategies, they will often tell me something like “I rely on word of mouth.” It bugs me to hear that — I feel there is something insincere about it. The purpose of … Continue reading

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