Tag Archives: networks

Network Effect vs. Community Engagement

I have been doing some reading on the so-called network effect, in particular the relatively recently fashionable topic of „two-sided markets“. I have also spoken with some of my friends who have more experience than I do in markets and … Continue reading

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Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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The Millennial Media Landscape

Today, the media landscape has two very prominent but overlooked characteristics. First, it is all about end consumers (and consumer behavior). Second, it is based on a belief in something referred to as the “network effect”. These two characteristics are … Continue reading

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Small Group Behavior + Social Media Networking

When I chat with people about their marketing strategies, they will often tell me something like “I rely on word of mouth.” It bugs me to hear that — I feel there is something insincere about it. The purpose of … Continue reading

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