Tag Archives: topical

Brand Identity vs. Topical Engagement: A Case Study

I have written before about the curios way many people seem to be very focused on their own personal brand identity. I believe this behavior is closely related to a person’s level of literacy – it seems as though the … Continue reading

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Making + Breaking Connections + Relationships

Experts in online marketing are fond of saying that „you need to fish where the fish are“ – in other words: you need to communicate your messages on so-called „online platforms“ that (the most) people are also using. This lines … Continue reading

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